Arlene Schuster-Goss has been a leading force in commercial casting for more than 25 years. As the founder of ASG Casting, she has shaped campaigns for major national brands including McDonald’s, Honda, and Google, and her credits extend to Super Bowl spots and global projects. Known for her discerning eye for talent and straightforward approach, Arlene has built a reputation as both a respected casting director and a passionate advocate for actors. In this conversation, she shares insights into the business of commercial casting, the qualities that make performers stand out, and how the industry continues to evolve.