While Sliced Bread takes a break we serve up Toast. A study of the spectacular failures of brands which had promised so much to consumers.
In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt?
Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?
Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently?
The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions.
From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.
Sliced Bread returns for a new batch of investigations in January, 2026. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.
In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. For this brand new series of Toast, episodes will be released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else.
Toast is a BBC Audio North production for BBC Radio 4.
While Sliced Bread takes a break we serve up Toast. A study of the spectacular failures of brands which had promised so much to consumers.
In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt?
Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?
Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently?
The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions.
From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.
Sliced Bread returns for a new batch of investigations in January, 2026. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.
In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. For this brand new series of Toast, episodes will be released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else.
Toast is a BBC Audio North production for BBC Radio 4.
Why did Skype fall out of favour in a world of global video calls?
The BBC Business journalist, Sean Farrington, investigates with the entrepreneur, Sam White, alongside him.
Sam never knows what's coming so, at the end of every episode of Toast, she gives her off-the-cuff and authentic professional opinions on why a brand disappeared based on what she has just heard and her own business knowhow.
In this episode, we learn how Skype worked by using Voice Over Internet Protocol to send audio and video data over the internet. It connected users through a centralized, cloud-based service which allowed free voice and video calls between Skype users.
It really changed the game when it came to keeping in touch with friends and family around the world. It helped grandparents meet their grandchildren for the first time without leaving the house and gave us a way of cutting our phone bills.
Sean interviews:
- Peter Raeburn - an award-winning composer who worked with Skype’s founders to create the iconic sounds that became the familiar sound track to Skype which, at its peak, was used by over 300 million people worldwide.
- Andrew Sinclair - a General Manager for Skype for Business who offers his insight into what happened after Skype was sold by Ebay, and snapped up by tech giant, Microsoft.
-Sam Shead - a journalist who witnessed how Skype changed the world of communication, soaring and then sinking and has taken an in depth look at the names behind the brand, so what did he uncover?
Produced by Linda Walker.
Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
You can email the programme at toast@bbc.co.uk
Feel free to suggest topics which could be covered in future episodes.