What happens when you throw Slideshow with Dave Hayward with the AI Corner podcast, with a bunch of AI tools and a blank marketing brief?
Spoiler: chaos, creativity, and a joyful new product marketing plan.
In this crossover episode of Slideshow, I team up with the excellent Mike Bayly from Allexive and AI Corner to test-drive a heap of AI tools in real-time. We go from idea to prototype to pitch, all inside 40 minutes.
We cover:
The brutal truth about AI output quality
Why human-AI collaboration is the real magic
How prototyping with AI can supercharge your go-to-market
Why we both love the awkward middle part of creativity
Plus: a micro-launch idea for a fictional product that might actually be… pretty good?
It’s live, loose, and loaded with takeaways.
Watch it. Try it. Steal it.
Links and things:
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Chapters:
00:00 Introduction and Crossover Concept
00:58 AI Corner and Its Purpose
03:29 Demo-Based Exploration of AI Tools
06:18 The Reality of AI Outputs
09:04 The Role of AI in Communication
12:05 AI as a Leveler for Businesses
14:25 Prototyping and Rapid Development with AI
17:10 Planning a Micro Launch Initiative
20:09 Generating Ideas for Product Launch
22:40 Deep Research and Competitor Insights
24:22 Exploring Four Square and Its Competitors
25:31 Using AI Tools for Product Development
27:29 Creating a Product Mockup and Marketing Strategy
28:37 The Impact of Generative UI on User Experience
32:21 Leveraging AI for Efficient Research and Insights
35:26 Finalising Product Details and Launch Strategy
41:40 Wrap Up
Keywords:
AI, marketing, product launch, demo, technology, collaboration, innovation, communication, tools, strategy