Pam Danziger discusses changing the four Ps of marketing to the four Es on Small Business Conversations with Tom Shay

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Small Business Conversations

Tom Shay

103 episodes

2 days ago

This is Small Business Conversations from Profits Plus Solutions. A program where we visit with expert individuals who provide awesome insight and new ideas of how to increase your profits plus build your business for the future. We find experts on small business accounting, marketing, ownership transition, leases, sales skills, merchandising, and most every aspect of ownership in your small business. Your host is Tom Shay, principal of Profits Plus.

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All content for Small Business Conversations is the property of Tom Shay and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Pam Danziger discusses changing the four Ps of marketing to the four Es on Small Business Conversations with Tom Shay

Small Business Conversations

1 hour 2 minutes 10 seconds

4 years ago

Pam Danziger discusses changing the four Ps of marketing to the four Es on Small Business Conversations with Tom Shay

Pam Danziger is a prolific author, columnist and speaker. During this program we discuss how the four Ps (product, price, promotion and placement) have become the four E's (Experience, Exchange, Evangelism and Everyplace). Listening to this one hour program with Pam Danziger can have a sizable affect on how you position your business - product or service oriented - in your effort to attract and retain customers.