Paid ads can be a "double ended sword." On one hand using them can add another 100k to your bottom line and even also allow you to have the extra cash to hire staff to fully automate your business.
But their is most definitely a dark side to it. If not used correctly, they can keep you up at night, damage your relationship with family/friends, and of course put your company out of business.
I've learned a lot of lessons the hard way over the years, and I hope to help any listeners avoid this. So if you want to grow your business in the safest way.. this episode is a must hear!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:40) - How Paid Ads Destroyed Dave's Business
(07:25) - Do Paid Ads Work & Which To Use
(09:00) - How Long Until Paid Ads Work
(10:10) - Free Marketing Gets You To 100-200K
(12:00) - Summary
To grab some free personalized marketing advice from Arnan himself, check out his website here