Small Business Success Talk is your go-to podcast for real conversations about entrepreneurship, marketing, leadership, and business growth. Hosted by Christy Smallwood, each episode delivers expert insights, inspiring stories, and actionable strategies to help you scale your business and thrive. Whether you're a seasoned entrepreneur or just getting started, we cut through the noise to bring you the tools and tactics you need for success. Tune in, level up, and let’s build something great together!
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Small Business Success Talk is your go-to podcast for real conversations about entrepreneurship, marketing, leadership, and business growth. Hosted by Christy Smallwood, each episode delivers expert insights, inspiring stories, and actionable strategies to help you scale your business and thrive. Whether you're a seasoned entrepreneur or just getting started, we cut through the noise to bring you the tools and tactics you need for success. Tune in, level up, and let’s build something great together!
S3:E6 Rebranding with Purpose: How Maeve Chocolate is Reinventing the Industry—One Bar at a Time
Small Business Success Talk
1 hour
6 months ago
S3:E6 Rebranding with Purpose: How Maeve Chocolate is Reinventing the Industry—One Bar at a Time
What happens when a former Microsoft exec buys a chocolate factory, reinvents the brand, and turns it into a movement? In this deliciously inspiring episode of Small Business Success Talk, host Christy Smallwood sits down with the powerhouse mother-daughter duo behind Maeve Chocolate (formerly Seattle Chocolate).
Founder Jean Thompson shares how she went from investor to CEO, tackling imposter syndrome, supply chain challenges, and brand transformation—while daughter Ellie brings in a fresh Gen Z perspective, helping the company transition to a more vibrant, purpose-driven brand.
They spill the cocoa beans on:
Reinventing a legacy brand while staying true to your mission
Why the cocoa industry is more complex than wine
Building a female-led, impact-driven chocolate business
How storytelling, sustainability, and bold packaging win over conscious consumers
Preparing the next generation for leadership (and legacy)
If you love chocolate, entrepreneurship, or stories of brand transformation with heart—this one’s for you.
🌎 Learn more about Maeve Chocolate: https://maevechocolate.com
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Small Business Success Talk
Small Business Success Talk is your go-to podcast for real conversations about entrepreneurship, marketing, leadership, and business growth. Hosted by Christy Smallwood, each episode delivers expert insights, inspiring stories, and actionable strategies to help you scale your business and thrive. Whether you're a seasoned entrepreneur or just getting started, we cut through the noise to bring you the tools and tactics you need for success. Tune in, level up, and let’s build something great together!
