Our podcast is about the wine business, how difficult it is to be sucessful and why. It’s also about the strategies that various particpants in the indistry have used to overcome the challenges inherent in making and selling wine. And it is simply about telling the stories of the wine business.
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Our podcast is about the wine business, how difficult it is to be sucessful and why. It’s also about the strategies that various particpants in the indistry have used to overcome the challenges inherent in making and selling wine. And it is simply about telling the stories of the wine business.
Ep 44: Winning the Wine DTC Market Share Game with WISE Founder Lesley Berglund
Small Fortune Podcast
32 minutes
9 months ago
Ep 44: Winning the Wine DTC Market Share Game with WISE Founder Lesley Berglund
In this episode host Carol Collison talks with her friend and serial entrepreneur Lesley Berglund, a 4th generation Napa business owner. As a founder of one of the first wine catalogues, Ambrosia, in 1991, Lesley invented the concept of winery wine club, creating programs for her catalogue suppliers. Her company also pioneered direct wine sales fulfillment. After selling that company, Lesley immediately launched a new company, WISE (Wine Industry Sales Education) to provide comprehensive training programs for winery direct-to-consumer staff. Carol and Lesley also discuss the tactics that her clients are using to win business in a changing and more competitive wine sales environment.
https://wineindustrysaleseducation.com/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran
Small Fortune Podcast
Our podcast is about the wine business, how difficult it is to be sucessful and why. It’s also about the strategies that various particpants in the indistry have used to overcome the challenges inherent in making and selling wine. And it is simply about telling the stories of the wine business.
