Our podcast is about the wine business, how difficult it is to be sucessful and why. It’s also about the strategies that various particpants in the indistry have used to overcome the challenges inherent in making and selling wine. And it is simply about telling the stories of the wine business.
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Our podcast is about the wine business, how difficult it is to be sucessful and why. It’s also about the strategies that various particpants in the indistry have used to overcome the challenges inherent in making and selling wine. And it is simply about telling the stories of the wine business.
Ep 62: Collaborating for Success With Brooks Winery’s Janie Heuck
Small Fortune Podcast
31 minutes
3 weeks ago
Ep 62: Collaborating for Success With Brooks Winery’s Janie Heuck
In this episode, host Carol Collison talks with Janie Heuck, who is Managing Director of her late brother Jimi Brooks’ eponymous wine company, based in the Oregon’s Willamette Valley. This wine company’s history tells the unique story of the collaborative nature of the wine industry. Janie stepped in when her brother died tragically in the midst of harvest in 2004. With the help of Jimi’s friends in the winemaking community Janie got through harvest and then carried forward her brother’s legacy, growing the business into the success it is today. Carol and Janie talk about her latest creation, a DTC sales network called “The Atlas Collective”, through which a group of wineries based in different appellations across the country are building a cross-referral network where each winery’s club members are treated like their own in affiliated tasting rooms.
https://www.brookswine.com/
https://www.wineatlascollective.com/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran
Small Fortune Podcast
Our podcast is about the wine business, how difficult it is to be sucessful and why. It’s also about the strategies that various particpants in the indistry have used to overcome the challenges inherent in making and selling wine. And it is simply about telling the stories of the wine business.