In this episode of Small Is the New Big, hosts Jeremy Wessel and Julia Marlow discuss the importance of hashtags in social media marketing. Despite rumors that they are no longer effective, Wessel and Marlow argue that hashtags are still very much alive and relevant. They explore the benefits of using hashtags, such as increasing visibility and engagement, and provide tips for choosing the right hashtags for your brand or campaign. Listeners will come away with a renewed appreciation for the power of hashtags in social media marketing, and practical strategies for incorporating them into their own strategies.