In this episode of Small Is the New Big podcast, hosts Jeremy Wessel and Julia Marlow focus on how brands can handle negative comments on social media. They highlight the importance of having a plan in place for handling negative comments, as ignoring or deleting them can damage a brand’s reputation. The hosts discuss the benefits of responding to negative comments in a professional and timely manner, which can turn a bad situation into a positive one and show customers that a business is committed to providing excellent customer service.

They also share strategies for handling negative comments, such as staying calm and professional, acknowledging the feedback, offering a solution or apology, and taking the conversation offline. Finally, they discuss how RADAAR’s Social Inbox feature can help businesses manage social media comments efficiently and respond to them in real-time.