Welcome to an engaging episode of the Grand Rapids Neighborhoods Podcast, where we explore the vibrant and creative world of LEGO with our special guest, Julia Peterson, the enthusiastic owner of the Bricks & Minifigs store in Grand Rapids. In this episode, Julia takes us on her personal and entrepreneurial journey, sharing how a simple love for LEGO with her husband evolved into a successful business venture. Discover the fascinating story behind Julia's transition from being a LEGO hobbyist to becoming a franchise owner, and how she and her husband turned their passion into a thriving business. Julia talks about the early days of selling LEGO parts online, the challenges and excitement of opening a brick-and-mortar store, and the unique experience of running a business that caters to both children and adult LEGO enthusiasts. We delve into the challenges faced by Julia, including a significant accident at the store, and how the Grand Rapids community rallied to support her business. Julia's story is not just about LEGO; it's about community, resilience, and the power of a shared passion. Learn about the marketing strategies employed by Bricks & Minifigs, their engagement with the local community through events and social media, and how they've become a staple in the Grand Rapids area for LEGO lovers of all ages. This episode is a must-watch for anyone interested in entrepreneurship, community building, or simply the joy of LEGO. Join us as we celebrate the spirit of creativity and community in Grand Rapids! Follow us on Social Media: ✅Facebook: https://www.facebook.com/smalleganrealestate ✅Instagram: https://www.instagram.com/smalleganrealestate/ ✅Group: https://www.facebook.com/groups/GrandRapidsInformed ✅Ready to Buy or Sell in Grand Rapids? Call us at (616) 439-1062 ✅Visit Bricks & Minifigs at 2927 Breton Rd SE, Grand Rapids, MI 49512