Most businesses don’t fail because they’re unprofitable.

They fail because they run out of cash.

In Part 2 of this conversation, Steve Sy breaks down the business principles most entrepreneurs overlook.. from why cash flow is the true lifeline of a company, to why chasing revenue without structure leads to collapse.

He explains the difference between profit, sales, and cash flow, why many “successful” businesses still shut down, and how entrepreneurs should really think about growth versus scale. Steve also shares his Four P’s framework.. Profit, Purpose, People, and Planet.. and why profit is not the goal, but the fuel.

Beyond numbers, this episode dives into leadership, hiring, and culture. From recruiting people who complement your weaknesses, to building teams that operate with ownership and purpose, Steve challenges the way most founders think about business.

This is not a hype conversation.

It’s a reality check for anyone building a company.

If you’re an entrepreneur, business owner, or aspiring founder who wants to build something sustainable.. this episode will change how you think about business.

In this episode, we discuss:

- Why cash flow kills more businesses than losses

- The difference between sales, profit, and cash flow

- The Four P’s framework for decision-making

- Growth vs scaling.. and why they’re not the same

- Hiring people who complement your weaknesses

- Building ownership, culture, and long-term teams

- Why entrepreneurship is a calling, not just a career

If this conversation helped you, share it with someone building a business who needs to hear this.

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