Ever notice how when corporate giants go to war, they suddenly discover their deep concern for "customers" and "fairness"? This week on Smart in Public, the Katies dissect the Disney vs. Google/YouTube TV standoff and spoiler alert: neither company gives a damn about you. What they do care about? Leverage, market control, and making sure you think they're the good guys while they battle for billions. Most coverage of corporate disputes treats them like sports rivalries—pick a side...
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Ever notice how when corporate giants go to war, they suddenly discover their deep concern for "customers" and "fairness"? This week on Smart in Public, the Katies dissect the Disney vs. Google/YouTube TV standoff and spoiler alert: neither company gives a damn about you. What they do care about? Leverage, market control, and making sure you think they're the good guys while they battle for billions. Most coverage of corporate disputes treats them like sports rivalries—pick a side...
Communities, Presence, and Experiences are Your New Brand Survival Kit with Christine Choi, Partner and Head of Brand Communications at M13
Smart in Public
54 minutes
2 months ago
Communities, Presence, and Experiences are Your New Brand Survival Kit with Christine Choi, Partner and Head of Brand Communications at M13
The Katies are back from our Season 2 intermission to bring you a conversation that goes deep—because that's the only way that Christine Choi, Partner and Head of Brand Communications at M13, knows how (and we wouldn't change a thing). There's a reason why leaders like Sir Richard Branson have trusted Christine with their messaging, programs, and comms strategies over the years. She thinks deeply, considers all angles, and strongly believes that communications isn't just about getting y...
Smart in Public
Ever notice how when corporate giants go to war, they suddenly discover their deep concern for "customers" and "fairness"? This week on Smart in Public, the Katies dissect the Disney vs. Google/YouTube TV standoff and spoiler alert: neither company gives a damn about you. What they do care about? Leverage, market control, and making sure you think they're the good guys while they battle for billions. Most coverage of corporate disputes treats them like sports rivalries—pick a side...
