S.M.A.R.T .-Performance Podcast with Patrick van der Burght focused on Cognitive Behaviors in the Process of Selling!

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S.M.A.R.T. Performance "A Leaders Blueprint to Sustainable Success!"

Walter Dusseldorp

15 episodes

4 days ago

"Ready to unlock your sustainable success? Tune into the "S.M.A.R.T. Performance" podcast, inspired by the groundbreaking book "S.M.A.R.T. Performance: A Leader's Blueprint for Sustainable Success"! Join us as we dive into proven strategies, expert insights, and actionable tips to elevate your leadership game and build lasting impact. Subscribe now and transform the way you lead! 🎙️ #SmartPerformance #LeadershipBlueprint"

Management

Business

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Management

Business

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S.M.A.R.T .-Performance Podcast with Patrick van der Burght focused on Cognitive Behaviors in the Process of Selling!

S.M.A.R.T. Performance "A Leaders Blueprint to Sustainable Success!"

25 minutes 14 seconds

1 week ago

S.M.A.R.T .-Performance Podcast with Patrick van der Burght focused on Cognitive Behaviors in the Process of Selling!

Keywords

generational loyalty, decision-making, cognitive load, system two thinking, information shortcuts

Summary

The conversation explores how generational differences, particularly among Millennials and Gen Z, influence loyalty to companies and decision-making processes. It highlights the cognitive load that affects rational thought and the reliance on shortcuts for making choices in a fast-paced environment.

Takeaways

Generational shifts impact loyalty to companies significantly.

Cognitive load reduces the ability for rational decision-making.

Younger generations rely more on shortcuts for information.

The brain's capacity for decision-making is evolving.

Less time is available for deep, logical thought.

Information scarcity leads to fewer decisions being made.

The way generations M and Z work is fundamentally different.

Shortcuts in decision-making are becoming more common.

Loyalty is decreasing as a result of these changes.

Understanding these trends is crucial for businesses.

Sound bites

"Generational differences impact loyalty."

"Cognitive load affects our choices."

"Less time for rational logical thought."

Chapters

00:00 Introduction to Ethical Persuasion

00:45 Principles of Persuasion and Their Application

Information about Patrick’s book: ‘How to Hear YES More Often’ (with a more practical focus, this is ideally purchased is together with ‘INFLUENCE’ by Dr Cialdini)
Book: https://yesmoreoften.com/

Podcast Links ‘Ethical Persuasion Unlocked’:Website: https://ethicalpersuasion.com.au/podcast/
Spotify: https://open.spotify.com/show/4DtHpL8xWYH9p7H9QFwslM
Apple Podcasts: https://podcasts.apple.com/us/podcast/ethical-persuasion-unlocked/id1844252138
Youtube: https://www.youtube.com/@ethicalpersuasion

Social Media Links:
Website: https://ethicalpersuasion.com.au/Youtube: https://www.youtube.com/@ethicalpersuasionLinkedin: https://www.linkedin.com/in/patrick-van-der-burght/Facebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/Twitter: https://x.com/yesmoreoftenTikTok: https://www.tiktok.com/@ethicalpersuasion