Assoc. Prof. Elsamari Botha looks at how AI, and language models like ChatGPT, have the potential to revolutionise the way businesses operate, at Raising the Bar Christchurch 2023.
Hear Elsamari Botha in this highlight from the University of Canterbury's Raising the Bar Christchurch 2023
AI, and language models like ChatGPT, are increasingly being integrated into business processes to improve efficiency, productivity, and customer satisfaction. However, there are many myths and misunderstandings about their current and future use.
AI has the potential to revolutionize the way businesses operate, but it is essential to approach its implementation with caution. To get the most value out of AI, it is crucial to establish a robust human-AI relationship. This means understanding the limitations of AI and ensuring that humans are still involved in decision-making.
In addition to understanding the human-AI relationship in business, companies also need to understand how embedding AI in business might affect their processes and structures. This talk provides practical insights into implementing AI in business.
About the speaker
Assoc. Prof. Elsamari Botha
Elsamari Botha, PhD, is an Associate Professor and the MBA Director at the University of Canterbury, New Zealand and an extraordinary associate professor at the University of Stellenbosch Business School, South Africa. She attained her PhD at KTH Royal Institute of Technology, Stockholm, Sweden. With over 15 years of consulting experience, involvement in technology start-ups, and many public speaking engagements, Elsamari's research focuses on technology transitions within companies to enable businesses to get the most out of significant technology investments while preparing for digital disruption.
This session is broadcast in association with the University of Canterbury's Raising the Bar Christchurch night, held in May 2023