British Airways has massively expanded their Avios Shop from just Apple products to over 300 items across 17 premium brands including Antler suitcases, luxury leather goods, and travel accessories. You can now slash cash prices by up to 25% using Avios while still earning points on your remaining spend. We break down the value proposition compared to traditional flight redemptions and reveal the strategic scenarios where this actually makes sense. Plus, we establish the clear hierarchy for maximizing your Avios value and explain why this should be your backup plan, not your primary strategy.
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