Protect what matters — not everything. In this episode David Cruz (El Maestro) breaks cybersecurity down into a simple, practical model: Risk → Behavior → Practice. Perfect for CEOs, small business owners, parents — anyone who wants real protection without the tech overwhelm. Episode highlights 1. A simple framework to decide what to protect and how much to spend.2. Why metadata & “oversharing” are bigger risks than most people realize.3. Practical tips: backups, two-factor authentication, email = postcard, and how to limit collection of PII.4. Real-world examples: social account takeovers, IoT risks (fish tank/casino story), and small business vulnerabilities. Key takeaways• Start by asking: What are you most afraid of? (align protection to the real risk)• Don’t collect data you don’t need — fewer data = less risk.• Treat email like a postcard — encrypt sensitive files.• Use 2-factor authentication and secure default configs on cameras/IoT.• Focus on protecting the systems that support your highest revenue/value. Connect with David CruzWebsite: [INSERT]LinkedIn: [INSERT]Course (free access for small business CEOs): [INSERT]Podcast / Book / Other: [INSERT] Subscribe & shareIf this helped, please:👍 Like the video🔔 Subscribe & hit the bell for future episodes💬 Comment below: What single account or device would you protect first?📢 Share this with a small business owner who needs simple security. #Cybersecurity #SmallBusiness #OnlineSafety #DataPrivacy #InfoSec