According to Jumia Africa Tourism Report 2017, 1 out of 3 Africans are part of the middle class with enough disposable income to afford a vacation and are expected to double by 2050. The middle class is an important contributor to the growth of local and regional tourism.
Africa accounts for only 3% of the world’s air traffic. ‘IATA’ predicts a stronger growth of 4.8% in passenger numbers in the next 5 years starting 2017, thanks to the increase of international flights into the continent.
If I out of 3 African are part of the middle class, which means that one-third of Africans can afford to go on a holiday. This leads us to the question of African travelers/tourists, where are they going to? Especially in 2017, where are Africans going for a holiday, both within and outside of the continent?
On today’s show, we are discussing African travelers in 2017, where are they traveling to for holiday.
Monique Swart joins David on the show to explore this topic.
Monique is the founder of African Business Traveller Association, ABTA is the only Member-led Business Travel Association with a focus on Corporate Travel not only in South Africa but across the African Continent too. ABTA provides a platform for Corporate Travel Management education and sharing of best practice by hosting region-specific industry events and facilitating information flow utilizing various platforms in countries across Africa including Angola, Ghana, Kenya, Nigeria and South Africa. Although ABTA initiatives are open and relevant to all industry sectors, educational focus is aimed towards the Corporate sector as we believe that a better-educated buying community will drive the continued elevation and advancement of the business travel industry.
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