What's the Secret to Social Media Success? As part of our mission to support doctors in all aspects of their business, we’re thrilled to pass the Smile Doctors Off Mute Mic to non-clinical professionals who are creating serious awesomeness in their corners of the orthodontic industry.   On this episode, Dr. Law welcomes Justin Chalender, Senior Manager of Social Media at Smile Doctors, for a candid conversation about connection, authenticity, and scalability in the social space.   While serving at a restaurant, Justin found himself accepting a job interview from a patron who turned out to be a pediatric dentist. A chance encounter became a career path when his love of dental led him to a clinician role at one of our partnered practices.   Justin proves daily that doctors don’t have to spend their lives online to get a million views — sometimes all they need to do is turn their heads.   Whether you’re chomping at the bit to create the next viral video, or just trying to grow your social reach, this episode is full of wisdom to help make your social presence feel more like YOU.   Monetization ID HNC9FIUDJ5JZNQY4