It is PR Measurement Month! This year, we speak renowned measurement leader and author Mark Weiner. Here’s a bit about Mark to set the scene: His latest book PR Technology, Data and Insights was named one of the top three PR books for 2022. He is a member of the exclusive Arthur Page SocietyThe Institute for Public Relations awarded him Lifetime Achievement Award in 2018He is a member of the PR News all of FameThis year our theme builds on the Public Relations Institute of Au...
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It is PR Measurement Month! This year, we speak renowned measurement leader and author Mark Weiner. Here’s a bit about Mark to set the scene: His latest book PR Technology, Data and Insights was named one of the top three PR books for 2022. He is a member of the exclusive Arthur Page SocietyThe Institute for Public Relations awarded him Lifetime Achievement Award in 2018He is a member of the PR News all of FameThis year our theme builds on the Public Relations Institute of Au...
A Public Relations Podcast: Smoke Signal Episode 26 - A deep dive into PR measurement and evaluation with global expert, Jim Macnamara
Smoke Signal, A Public Relations Podcast
40 minutes
5 years ago
A Public Relations Podcast: Smoke Signal Episode 26 - A deep dive into PR measurement and evaluation with global expert, Jim Macnamara
Measurement, Evaluation and Learning is how we should be reframing the discussion around metrics in public communication according Jim Macnamara, in a special Measurement Month episode of PR podcast Smoke Signal. Jim Macnamara is a Distinguished Professor of Public Communication in the School of Communication at the University of Technology Sydney (UTS). He is internationally recognised for his research into evaluation of public communication and for his work on organisational listening. We...
Smoke Signal, A Public Relations Podcast
It is PR Measurement Month! This year, we speak renowned measurement leader and author Mark Weiner. Here’s a bit about Mark to set the scene: His latest book PR Technology, Data and Insights was named one of the top three PR books for 2022. He is a member of the exclusive Arthur Page SocietyThe Institute for Public Relations awarded him Lifetime Achievement Award in 2018He is a member of the PR News all of FameThis year our theme builds on the Public Relations Institute of Au...
