Summary

In this conversation, Philippe Trounev and Daniel Horowitz discuss the evolving landscape of SEO in the age of AI. They explore how traditional SEO practices are being disrupted by AI search results, the importance of adapting strategies to focus on middle and bottom funnel content, and the necessity of building topical authority and internal linking structures. Daniel shares insights on best practices for optimizing for AI search, emphasizing the need for comprehensive and specific content, as well as the importance of schema markup. The discussion highlights the challenges and opportunities presented by AI in the SEO field, and the need for continuous adaptation to stay relevant.

Takeaways

SEO has shifted to a fragmented search landscape due to AI.

Top of the funnel content is becoming less effective.

Internal linking is crucial for AI crawlers.

Building topical authority is essential for visibility.

Content must be specific and comprehensive to rank well.

AI search results are easier to manipulate, leading to disinformation.

User behavior is changing; quick answers are preferred.

The visibility model is replacing traditional click-through models.

Schema markup is increasingly important for AI search optimization.

The role of SEO professionals is evolving to be more strategic.

Titles

Navigating the New SEO Landscape with AI

The Death of Top Funnel SEO Strategies

Sound bites

"Top of the funnel is basically dead."

"You need to build topical authority."

"Less is more for AI crawlers."

Chapters

00:00 Introduction to AI and SEO Strategies

11:52 Building Middle and Bottom Funnel Content Strategies

21:55 Implementing Best Practices for AI SEO

27:31 The Future of SEO and AI Integration

Keywords

AI, SEO, search optimization, digital marketing, content strategy, AI search, visibility model, schema markup, internal linking, topical authority