The workplace has gone through a rapid and consequential shift over the past few years, not only in the form of the ‘great resignation’ but also in how companies communicate with their stakeholders. To attract and retain staff companies must also understand that employees don’t just want to know what a company does – they want to know why they do it. 

Sue Stoneman is founder and chairperson of NKD, a world-renowned agency that helps organisations evolve into a company and brand that their employees fall in love with and stay in love with. In her time at NKD she has worked with companies as varied as airlines, banks, logistics companies and supermarkets.