Matt Kredich isn’t just a successful swim coach — he’s a culture builder, a thinker, and a leader whose impact reaches far beyond the pool deck. As the Director of Swimming & Diving at the University of Tennessee, he has developed Olympians, NCAA champions, and stars like Jordan Crooks, Mona McSharry, and Gui Caribe. But what truly makes Tennessee stand out is not just the speed — it’s the chemistry, belief, and connection that everyone can see. In this episode of The Social Kick Podcast, Matt shares how culture becomes a competitive advantage, why empathy and accountability can coexist in high-performance environments, and how personal loss reshaped his perspective on coaching and purpose. We talk about sprint mechanics, drag reduction, athlete mindset, and how to help swimmers make breakthroughs technically and emotionally. This is a conversation about coaching, leadership, resilience, and what it really takes to help people become the best version of themselves — in and out of the water. Listen now to hear: How culture drives performance in elite swim programs What makes Jordan Crooks and Tennessee’s sprinters different Using empathy, structure, and purpose in coaching How personal loss shaped Matt’s approach to leadership The technical and human elements behind world-class swimming Whether you're a swimmer, coach, parent, or just love great conversations about growth, this episode will leave you thinking differently about what makes people better.