In this episode, Simon discusses the importance of repurposing content and shares several ways to do it effectively. He emphasizes the value of long-form content and its longevity compared to short-form content. Simon also provides tips on repurposing content into different formats, such as articles, YouTube videos, short-form clips, carousels, and more.
Simon also talks about the things you DON’T need to focus on if you want to generate more leads from social media, including new logos, new products, new niches, and new email service providers.
Simon provides tips for getting in front of the correct audience, such as making content relevant to your niche, leveraging someone else's audience through networking, and experimenting with different formats and messages.
And more…
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Chapters
00:00 Introduction: The Power of Content Repurposing
02:21 Maximizing Your Efforts: The Importance of Long-Form Content
08:34 From Podcasts to Articles: Repurposing Long-Form Content
10:59 Creating Engaging Short-Form Content: Tips and Tools
14:45 Reaching a Wider Audience: Repurposing Content into Carousels
20:54 Creating Short-Form Videos and Carousels
23:49 What You Don't Need: New Logos, Products, Niches, or Email Service Providers
31:56 The Key to Business Success: Consistency and Doing the Work
33:21 Creating Content that Excites and Interests You
36:09 Getting in Front of the Correct Audience
46:15 Leveraging Networking and Collaborations
51:06 Experimenting with Different Formats and Messages
56:20 The Advantages of Marketing Automation for Smaller Brands