Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy.
Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
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Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy.
Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
Countering Project 2025 with Google Search Ads, with Kindred Motes
Social Media and Politics
36 minutes 45 seconds
1 year ago
Countering Project 2025 with Google Search Ads, with Kindred Motes
Kindred Motes, Founder and Managing Partner at KM Strategies Group (KMSG), shares his advocacy work to counter the online reach of Project 2025. Working with the Global Project Against Hate and Extremism, KMSG launched a paid campaign on Google Search before Project 2025 became mainstream. Kindred shares how TikTok played a role in catalyzing Project 2025 as a political issue, as well as some of the challenges that nonprofits face in running digital ad campaigns. We also discuss the benefits and trade-offs of social media for advocacy work, and end with some practical tips for how nonprofits can effectively communicate in today's fragmented media landscape.
Social Media and Politics
Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy.
Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
