Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically.
Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies.
Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future.
Ready to enhance your B2B marketing approach? Subscribe today.
Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton.
All content for Social Pulse Podcast: B2B Edition is the property of Mike Allton and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically.
Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies.
Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future.
Ready to enhance your B2B marketing approach? Subscribe today.
Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton.
Are your marketing efforts feeling like they're happening in a vacuum? You know that sinking feeling when your carefully crafted campaigns don't seem to align with what sales is promising, or when product updates catch your team off guard? If you're nodding your head, you're not alone. Many B2B marketers struggle with departmental disconnects that leave potential revenue on the table and create frustration across the organization. What if there was a way to break down these silos and transform them into powerful revenue-generating engines? That's exactly what our guest today helps organizations achieve.
I'm thrilled to welcome Anatole Ashraf, a seasoned senior marketing leader whose experience at LinkedIn and BNY Mellon has given him unique insights into orchestrating marketing success across organizations. As the first Bangladeshi New Yorker elected chair of a NYC community board, Anatole brings a fresh perspective on building connections and driving results. His track record of scaling marketing functions from startups to enterprises while maintaining tight alignment between marketing, sales, and business objectives makes him the perfect guide for today's discussion.
Social Pulse Podcast host Mike Allton asked Anatole Ashraf about:
🧡 Strategic Integration: Discover how connecting marketing initiatives with other departments drives measurable business growth
🧡 Revenue Acceleration: Learn specific techniques for transforming siloed operations into revenue-generating engines
🧡 Cross-functional Leadership: Master the art of building bridges between departments to create lasting business impact
Learn more about Anatole Ashraf
Connect with Anatole Ashraf on LinkedIn
 Connect with Anatole Ashraf on Blue SkyÂ
Resources & Brands mentioned in this episode
MarketVector Indexes
Learn more about Agorapulse with a free demo
BNY Mellon
Salesforce
MarketoÂ
HubSpot
Simon Sinek
Sprout Social
Google Analytics
EOS
Andrew Ross Sorkin
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/how-to-break-out-of-departmental-siloes-and-grow-revenue
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
Social Pulse Podcast: B2B Edition
Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically.
Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies.
Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future.
Ready to enhance your B2B marketing approach? Subscribe today.
Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton.
