Every established brand faces a moment when they need to evolve, but what happens when your reputation is deeply rooted in decades of history? For many legacy hotel brands, the challenge isn't just about staying current - it's about completely transforming how people perceive your entire organization. Think about it: when's the last time you made a snap judgment about a hotel brand based on what you thought you knew about them from years ago? Or dismissed a property because of outdated perceptions? In today's digital-first world, changing those perceptions isn't just about renovating properties or updating logos - it's about strategically reshaping your brand story through social media. That's exactly the challenge that Best Western Hotels & Resorts has been tackling head-on. Today, we're joined by someone who's been at the forefront of this digital transformation. Emily Huffer, Social Media Manager at BWH Hotels, is leading the charge in modernizing Best Western's brand perception through innovative social media strategies, creator partnerships, and authentic storytelling. With her background in digital marketing and passion for building genuine community connections, Emily is here to share how they're using social media to write an exciting new chapter in Best Western's story. Social Pulse Podcast host Mike Allton asked Emily Huffer about: 🟣Strategic Brand Evolution - Learn how to systematically transform brand perception through targeted social media initiatives 🟣Content that Converts - Understanding how to create and curate content that bridges the gap between legacy reputation and modern reality 🟣Measuring Perception Change - Practical methods for tracking and quantifying shifts in brand perception through social media metrics Learn more about Emily Huffer Connect with Emily Huffer on LinkedIn Connect with Best Western on IG Resources & Brands mentioned in this episode 💜 Best Western Hotels and Resorts Learn more about Agorapulse with a free demo 🧡 Aspire Fiverr We Rate Dogs Aiden World Hotels Hootsuite Hilton  Marriott Duolingo LinkedIn Zaria Parvez Christina Lee Plot Girl Power Marketing Future Social Jack Appleby Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/how-best-western-is-using-social-media-to-rewrite-their-brand-story Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.