In the bustling world of social media marketing, hospitality brands are constantly seeking new ways to stand out and connect with potential guests. While platforms like Instagram and Facebook often take center stage, there's a powerful, yet often overlooked tool in the social media arsenal: Pinterest. Many hospitality marketers might dismiss Pinterest as just another social network, but they're missing out on a goldmine of opportunity. With its focus on visual content, travel inspiration, and planning, Pinterest is tailor-made for the hospitality industry. But why aren't more brands taking advantage of this platform? Today, we're going to dive deep into the world of Pinterest marketing for hospitality brands. We'll explore why this platform is so uniquely suited to hotels, resorts, and other travel-related businesses. We'll uncover strategies for creating compelling content that not only inspires but also drives bookings. And we'll learn how to measure the impact of our Pinterest efforts on our bottom line. To guide us through this Pinterest journey, we have a true social media maven with us today. Peg Fitzpatrick is a renowned author, social media expert, and marketing strategist. She's the co-author of "The Art of Social Media: Power Tips for Power Users" and has recently published "The Art of Small Business Social Media: A Blueprint for Marketing Success." Peg has worked with major brands and is recognized for her expertise in social media strategy, particularly on platforms like Pinterest and Instagram. Her experience as a Kimpton Brand ambassador gives her unique insights into the hospitality industry, making her the perfect guide for our Pinterest exploration today. Social Pulse Podcast host Mike Allton asked Peg Fitzpatrick about: 🟣Visual Storytelling Power: Understand how Pinterest's visual nature aligns perfectly with hospitality marketing, allowing brands to showcase destinations, amenities, and experiences in a compelling way. 🟣Strategic Content Creation: Learn how to create and curate Pinterest content that not only inspires travelers but also drives traffic and bookings to your hospitality brand. 🟣Measurable Impact: Discover methods to effectively measure the ROI of your Pinterest efforts, tying your social media strategy directly to business outcomes in the hospitality industry. Learn more about Peg Fitzpatrick Connect with Peg Fitzpatrick on LinkedIn Connect with Peg Fitzpatrick on Pinterest Resources & Brands mentioned in this episode 💜 PegFitzpatrick.com Learn more about Agorapulse with a free demo 🧡 Pinterest for Retail: Social Media Marketing Tactics That Work An ebook: The Art of Social Media: Power Tips for Power Users An ebook: The Art of Small Business Social Media: A Blueprint for Marketing Success Tastypins Bitly links Canva trends.pinterest.com Show Notes & Transcript: https://www.agorapulse.com/blog/pinterest-power-unlocking-the-untapped-potential-for-hospitality-brands Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.