EP 23: The Future of Advertising with Max Satter from Unveild

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Social Studies

Darkroom

22 episodes

6 months ago

Growth marketing is the single most important function in the modern-day business organization. It is also one of the most dynamic. Marketing success hinges on the ways teams interact with new technologies, team structures, and strategies. The Social Studies Podcast is about our experience working with the best entrepreneurs in e-commerce, software, and consumer. We are focused on how world-class startups use innovative ways to grow revenue and build brand awareness. We also analyze business models and discuss current events in the advertising space. Lucas DiPietrantonio is the founder of Darkroom, one of the leading growth consultancies in America. Across our portfolio, we are fortunate enough to advise, invest, and work with many of the fastest-growing businesses across industries. We inject those learnings into weekly conversations on growth, brand-building, and entrepreneurship. Follow along with our conversations each week.

All content for Social Studies is the property of Darkroom and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024

Social Studies

26 minutes 56 seconds

1 year ago

EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024

Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of partnerships, the impact of privacy regulations, and the shift towards identity-less solutions. We explore enhancing brand performance with AI-driven audience segmentation and the debate between persistent identity and identity-less approaches. Gain practical insights on improving conversion rates and customer lifetime value (CLV) to stay ahead in the competitive digital advertising landscape.

📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter

🔗 Connect with:

Max Sattar: https://www.linkedin.com/in/maxsatter/

Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/

#CannesLions2023 #DigitalAdvertising #AI #AudienceSegmentation #MarketingStrategy #PrivacyTracking #CustomerEngagement #BrandPerformance #Unveiled #adtechroom