What does it mean to build a business from the level of the soul? In this episode, we break down the term "mythopoetic entrepreneurship", exploring what it means to “embark” upon creating new stories, new myths, and new constructs on Earth.

Mythopoesis comes from two Greek words: mythos (story) and poiesis (creation of something new). When we bring these together with entrepreneurship, we're talking about people who are creating not just businesses, but new cultural stories and codes that we live by—and doing so from deep connection with soul.

In this episode, we explore:

• The etymology of mythopoetic entrepreneurship and what it actually means to create new myths
• Soul fragmentation: how most people are living and creating from this place
• The flower metaphor: why mythopoetic entrepreneurs are like meadow flowers with deep, dense root systems and beautifully articulated blooms
• Reparenting and inner development: picking up where we fragmented as children and in prior lives and reweaving our internal myths
• The underworld journey: how we transcend obstacles not by problem-solving but by going deeper into soul, psyche, and nervous system
• What makes this different from traditional entrepreneurship: it's not about racing to build unicorn companies or extracting cash—it's about soul-level expression through that soul-level expression we bring new ideas and solutions that are in harmony with the Earth.

We discuss the adjacent questions that mythopoetic entrepreneurs are navigating: What is soul calling? How do you know if you're operating from soul versus ego? Is it possible to have a healthy ego construct? How do we pay our bills while staying in alignment with soul?

And we explore what this path requires: becoming familiar with the wilderness of entrepreneurship and leadership, doing our healing work in the underworld, and learning to create businesses that are rooted in the animate, living body of the Earth.

If you've ever felt that your work is about something bigger than just making money—if you sense you're here to write new stories and call new realities into being—this episode is for you.