We’ve been doing Software Development and Architecture work for a while at Snowpal, and currently have several B2B and B2C products in production. In this podcast, we’ll share our experiences on a regular basis to help you & your teams build great software. The topics covered in this podcast will include Product Management, Project Management, Architecture, Development, Deployment, Security, Release Management, Sales, Marketing, Advertising, and just about everything else an ambitious, fast growing startup based out of the US is likely to be involved in. So, join us. Let’s become better!
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We’ve been doing Software Development and Architecture work for a while at Snowpal, and currently have several B2B and B2C products in production. In this podcast, we’ll share our experiences on a regular basis to help you & your teams build great software. The topics covered in this podcast will include Product Management, Project Management, Architecture, Development, Deployment, Security, Release Management, Sales, Marketing, Advertising, and just about everything else an ambitious, fast growing startup based out of the US is likely to be involved in. So, join us. Let’s become better!
Sales with Marketing: Building Real Growth Through Strategy and Trust (feat. Ryan Caracciolo)
Software Development, Finance and AI
1 hour 23 minutes 16 seconds
4 months ago
Sales with Marketing: Building Real Growth Through Strategy and Trust (feat. Ryan Caracciolo)
In this episode, Krish Palaniappan speaks with Ryan Caracciolo, founder of Striventa and Hyperdrive, about the intersection of sales and marketing and how to drive business growth. They discuss the importance of building relationships, understanding the sales funnel, and the role of inbound marketing. Ryan emphasizes the need for consistency in outreach efforts and the value of creating compelling content to attract qualified leads. The conversation also touches on the evolving nature of sales in a tech-driven world and the necessity for developers to embrace sales as part of their roles. In this conversation, Ryan Caracciolo shares insights on how to create compelling content by interviewing existing customers, emphasizing the importance of understanding market needs. He discusses the balance between being a pioneer and a follower in business, and the necessity of investing in sales and marketing for startups. The dialogue also covers navigating difficult sales conversations, building trust through discovery, and the role of developers in sales and marketing strategies.
Software Development, Finance and AI
We’ve been doing Software Development and Architecture work for a while at Snowpal, and currently have several B2B and B2C products in production. In this podcast, we’ll share our experiences on a regular basis to help you & your teams build great software. The topics covered in this podcast will include Product Management, Project Management, Architecture, Development, Deployment, Security, Release Management, Sales, Marketing, Advertising, and just about everything else an ambitious, fast growing startup based out of the US is likely to be involved in. So, join us. Let’s become better!
