In this episode I speak with Peter Wilken.

Peter is a Madman, Brand Man, Dad-man, Coach-man, Author and Speaker. 

He used to run ad agencies, his last corporate role being Head of BBDO Asia Pacific. He also ran agencies for Leo Burnett and Ogilvy before co-founding one of the first specialist Brand Consulting firms, The Brand Company. 

Peter continues to consult through his private company, Dolphin Brand Strategy, but increasingly spends his time coaching business owners and aspiring brand strategists and Chief Brand Officers through his online programs at The Lighthouse Brand Strategy Academy.

Peter was a great guest. We cover topics including:

• Superficial brands and substantive brands 

• Branding vs brand strategy 

• Golden handcuffs 

• His experience selling a company 

• Pakistani royalty 

• His experience of writing a book, Dim Sum Strategy - which you should check out

And other topics.

We had a little bit of network challenges while filming. All my fault. But Peter was a total gentleman rolling with it.

He has a seriously impressive resume with great, global experience. And he’s out there continuing to do great things with his online academy.

I hope you enjoy this conversation as much as I did.

So, here it is.

Here is - Peter Wilken.