If you're doing inbound marketing, you're in the habit of giving content out for free. Your team writes articles, films videos, and records podcasts — and these are available to everyone with a computer.
But sometimes you might want to gate some of your premium content. That is, to require someone to fill out a form or sign up for something in order to access that piece of content. Inbound marketers have always been divided on this idea, so we're going to help you decide for yourself.
In this episode of Solving Inbound, we answer the question: Should you gate your content?
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Additional resources:
Should You Still Gate Your Content?: https://www.impactplus.com/blog/should-you-still-gate-your-inbound-content-in-2020
Inbound Lead Generation and Conversion Optimization: https://app.impactplus.com/courses/inbound-lead-generation-conversion-optimization
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