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Solving Inbound
IMPACT
24 episodes
2 days ago
Welcome to Solving Inbound, the podcast dedicated to solving real-life inbound sales and content marketing problems. Join IMPACT’s own Connor DeLaney and John Becker every Thursday as they guide you, and your company, to inbound mastery.
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Marketing
Business
RSS
All content for Solving Inbound is the property of IMPACT and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Solving Inbound, the podcast dedicated to solving real-life inbound sales and content marketing problems. Join IMPACT’s own Connor DeLaney and John Becker every Thursday as they guide you, and your company, to inbound mastery.
Show more...
Marketing
Business
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Ep. 15 | How to Use Content to Close Deals Faster
Solving Inbound
17 minutes 23 seconds
3 years ago
Ep. 15 | How to Use Content to Close Deals Faster

What usually slows down your sales process? One of the top reasons we hear is that prospects are asking a lot of general questions, many of them the same across the board, that hold you back from addressing their specific needs.

How do you streamline that process? The key is using content to educate your prospects in the sales process through assignment selling.

In this episode of Solving Inbound, we're going to show you how to use content to close deals faster through assignment selling.

Additional Resources

IMPACT+ Course - Assignment Selling: Content is your Greatest Sales Tool: https://app.impactplus.com/courses/assignment-selling-content-is-your-greatest-sales-tool?next_video=true

Article - What is Assignment Selling: https://www.impactplus.com/blog/what-is-assignment-selling

Article - Examples of Assignment Selling in Action: https://www.impactplus.com/blog/examples-of-assignment-selling

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Solving Inbound
Welcome to Solving Inbound, the podcast dedicated to solving real-life inbound sales and content marketing problems. Join IMPACT’s own Connor DeLaney and John Becker every Thursday as they guide you, and your company, to inbound mastery.