Pizza Hut vs Dominoes, Apple vs Android, Starbucks vs Dunkin, Uber vs Lyft. Classic, perhaps legendary battles. But all of these just don't compare to the age-old battle of Sales vs Marketing! However, as time has gone on, we've learned that one cannot succeed without the other.
In this episode of solving inbound, we're going to answer the question: How can I get my sales and marketing teams to collaborate?
Additional Resources:
https://www.impactplus.com/blog/sales-vs-marketing
https://www.impactplus.com/blog/sales-and-marketing-friction-cost
https://www.impactplus.com/blog/what-is-a-revenue-team-sales-marketing-alignment
https://www.impactplus.com/blog/sales-marketing-alignment-how-to-shorten-your-sales-cycle
What a High Performing They Ask, You Answer Company Looks Like
The Revenue Team Approach to Sales Enablement Content
Getting Full Company Alignment and Buy-In
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