The centerpiece of your inbound marketing efforts is the content you produce. But that content needs to get found by searchers in order for it to be useful.
Enter SEO: or search engine optimization. Any piece of web content, whether blog article, pillar page, landing page, or anything else, can (and should) be search engine optimized, but the process can be intimidating for those who are non-tech-savvy.
In this episode of Solving Inbound, we answer the question: How much do I need to know about SEO to do inbound marketing? with special guest, Kevin Church, IMPACT's Director of SEO
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Additional Resources:
Technical SEO Basics for Inbound Marketing
https://www.impactplus.com/blog/long-tail-keyword-research-seo-traffic
https://www.impactplus.com/blog/seo-best-practices-traffic
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