In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Jana Borges, the Head of Audio-visual and Social Media at the World Trade Organization (WTO). She shared how her team works with zero tolerance for jargon for some of the content, and focuses on creating content that is good for WTO, good for their audience, and good for their platforms. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.