In the second episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Aleksandra Kuzmanovic, the Social media advisor to Dr Tedros Adhanom Ghebreyesus, the Director-General of the World Health Organization (WHO). Aleks shared what it takes to do her job, what it's like to interact with global leaders on a regular basis, and gave an insider perspective on how @DrTedros uses his voice on digital channels. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist based in Geneva, and Matthias Lüfkens, founder of DigiTips.