On today’s episode, Stacie talks about mimetic desire – how we desire what we see others desiring and/or having – and how it impacts our businesses in a BIG way.

Stacie deep dives into:

• What is mimetic desire?
• What does mimetic desire have to do with the social media comparison trap?
• How social media and its inherent risks for mimetic desire influences our businesses and lives – and usually not in a good way
• How to overcome mimetic desire so you can stand out from the crowd in your business - and live true to your values
• How an “anti-social media”  content strategy can help grow your thought leadership

This podcast is for you if you’re a bit sick of the “lemming effect” of social media marketing: where every business starts to look and sound the same!

Check out the resources from this episode over on the blog: Mimetic desire, the social media comparison trap, and why it matters for your business

If you’re curious about SEO keyword research, I created a SEO cheat sheet and two super short video tutorials on the tools I use to make every piece of content work harder for me. You can grab it over at staciemitchell.com/seo.