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Something Quite New
SQN Agency
15 episodes
2 weeks ago
Interested in technology and sport? Then this is for you. Each week we'll be talking to people who are leading the innovation of sports, challenging the status quo. Dan McLaren and Chris Hughes will also be taking a look at the latest news within social media, PR and sponsorship and discussing how it will impact on the industry.
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All content for Something Quite New is the property of SQN Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Interested in technology and sport? Then this is for you. Each week we'll be talking to people who are leading the innovation of sports, challenging the status quo. Dan McLaren and Chris Hughes will also be taking a look at the latest news within social media, PR and sponsorship and discussing how it will impact on the industry.
Show more...
Marketing
Business
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Sim Racing: more than just an esport?
Something Quite New
36 minutes 25 seconds
6 years ago
Sim Racing: more than just an esport?

Simulation racing is certainly an intriguing area in esports. Will we reach a time where the best Formula 1 esports driver can jump into a real car and compete on the circuit or, realistically, will that never happen?

During this event our Head of Digital, Dan Mclaren, sat down with Jamie MacLaurin, Team Manager at Alfa Romeo Racing F1, Darren Cox, President and CEO at Millennial Esports, Guillaume Vergnas, Partnerships Development & Esports Manager at Renault F1 Team, Dom Duhan, Founder/CDO at Team Redline/Studio 397.

During October we've been looking into the opportunities for brands to get involved in esports sponsorship. To download the report you can head to https://app.monstercampaigns.com/c/kar2qfb21ivbjyvs1khe/

In this podcast we also mentioned the press release for our sister company, Init Esports. Details for this can be found on https://sqn.agency/new-esports-powerhouse/

You can find out more Esports Insider, the host for the event where this audio is taken from and get all your latest esports news at https://www.esportsinsider.com

Since the recording of this podcast the name of Millenial Esports has changed to Torque Esports and they continue to make acquisitions and grow not only in sim racing but esports generally. 

Other relevant links for the panel guests and the topics discussed are below;

Veloce Esports

F1 Esports

Team Redline

Studio 397

Renault F1

If you'd like to talk to us about esports, sponsorship or marketing then do get in touch at hello@sqn.agency or leave us a voice message here on Anchor.

Next month we'll be talking about digital transformation with help from IBM and mycujoo. 

Team SQN


Something Quite New
Interested in technology and sport? Then this is for you. Each week we'll be talking to people who are leading the innovation of sports, challenging the status quo. Dan McLaren and Chris Hughes will also be taking a look at the latest news within social media, PR and sponsorship and discussing how it will impact on the industry.