Dana Alhanbali is a strategist, storyteller, and founder of Bark & Berg—a creative company built on the belief that the strategy is in the story.
With 16+ years of experience advising 150+ brands, she co-founded the globally awarded agency Beattie + Dane and leads work rooted in purpose, growth, and cultural impact.
A TEDx speaker, writer, and advocate, Dana uses storytelling to challenge narratives, spark awareness, and lead with intention. Her work lives at the intersection of entrepreneurship, identity, and social change.
She is also the host of Something to Consider—an award-winning podcast exploring identity, entrepreneurship, and social culture through intimate, thought-provoking conversations.
This podcast is where those conversations live—real, reflective, and always evolving. We hope you’ll find something to consider.
Dana Alhanbali is a strategist, storyteller, and founder of Bark & Berg—a creative company built on the belief that the strategy is in the story.
With 16+ years of experience advising 150+ brands, she co-founded the globally awarded agency Beattie + Dane and leads work rooted in purpose, growth, and cultural impact.
A TEDx speaker, writer, and advocate, Dana uses storytelling to challenge narratives, spark awareness, and lead with intention. Her work lives at the intersection of entrepreneurship, identity, and social change.
She is also the host of Something to Consider—an award-winning podcast exploring identity, entrepreneurship, and social culture through intimate, thought-provoking conversations.
This podcast is where those conversations live—real, reflective, and always evolving. We hope you’ll find something to consider.

In this episode of Something to Consider, Wafa Al Obaidat — entrepreneur, speaker, and founder of Playbook, one of the fastest-growing women’s leadership and education platforms — joins Dana Alhanbali to talk about building a global movement, women in leadership, and believing in your work when the world feels uncertain.
We unpack the realities of entrepreneurship, motherhood, and purpose: from early rejection and burnout to scaling a mission-driven business and redefining success through community, financial literacy, and faith.
We hope you will find something to consider.
You’ll learn:
- What it takes to build a movement and lead with purpose
- How women can access mentorship, funding, and leadership opportunities
- The truth about burnout, balance, and boundaries
- Why believing in your work matters more than external validation
About Wafa Al Obaidat
Wafa is the founder CEO of Playbook, a digital edtech and leadership platform connecting women across 100+ countries. Her mission: help women rise, lead, and invest in each other.
If this resonates:
🌍 Share it with one woman who’s ready to scale her purpose.
🎧 Subscribe for more deep conversations on entrepreneurship, self-belief, and the strategy behind every story.
Connect with the Guest:Instagram: https://www.instagram.com/wafaobaidat/?hl=en
Website: https://www.get-playbook.com/en/home
LinkedIn: https://www.linkedin.com/in/wafa-al-obaidat-8a992046/
Find us at (Instagram podcast page) https://www.instagram.com/somethingtoconsider.podcast/
Listen to us (all available platforms)
Apple: https://podcasts.apple.com/us/podcast/something-to-consider/id1674861838
Spotify: https://open.spotify.com/show/618zDVAJO0teMngLOzyKz4?si=8bfddd1364d34fc7
Connect with the Host:
Instagram: https://www.instagram.com/dalhanbali/
LinkedIn: linkedin.com/in/danaalhanbali
X: https://x.com/DanaAlhanbali
TikTok: https://www.tiktok.com/@danaalhanbali
Youtube: https://www.youtube.com/@danaalhanbali5621/about