#103: BetterHelp Chief Growth Officer Sara Brooks

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Soul & Science: Fast Forward Your Marketing Mind

Mekanism and Jason Harris

140 episodes

5 days ago

Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

Brought to you by Mekanism.

All content for Soul & Science: Fast Forward Your Marketing Mind is the property of Mekanism and Jason Harris and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy

Soul & Science: Fast Forward Your Marketing Mind

37 minutes

2 weeks ago

#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy

Empathy at scale isn’t easy—but it’s the heart of BetterHelp’s mission.With two decades of marketing leadership at Facebook, The RealReal, and Beyond, Sara Brooks has helped brands grow from startup to IPO and beyond. Now, as Chief Growth Officer at BetterHelp, she’s using data and storytelling to make mental health care more accessible around the world.

In this episode, Sara joins Jason Harris to talk about leading with empathy in a data-driven world, the power of authentic storytelling, and how vulnerability has become one of the most effective tools in brand building. She also shares lessons from campaigns with Lewis Capaldi and college athletes that prove empathy—and humor—can coexist with rigor and scale.

Key Takeaways:

✅ Empathy and data aren’t opposites—they’re accelerants
✅ Authenticity can’t be automated, but it can be scaled
✅ Vulnerability builds affinity faster than perfection
✅ Destigmatizing mental health starts with honest storytelling

Memorable Moments:

💡 “When you feel better, everyone in your life feels better as well.”
💡 “Vulnerability isn’t a risk—it’s the whole point.”
💡 “Don’t let perfect be the enemy of good. Just get started.”
💡 “If not us, then who? If not now, then when?

”Brought to you by Mekanism.