#105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper

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Soul & Science: Fast Forward Your Marketing Mind

Mekanism and Jason Harris

144 episodes

1 week ago

Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

Brought to you by Mekanism.

All content for Soul & Science: Fast Forward Your Marketing Mind is the property of Mekanism and Jason Harris and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

#105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper

Soul & Science: Fast Forward Your Marketing Mind

32 minutes

1 month ago

#105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper

When you’re up against giants, speed and creativity become your superpowers.

Recorded live at Advertising Week New York 2025, this conversation with Drew Panayiotou, CMO at Keurig Dr Pepper, dives into how Dr Pepper’s challenger mindset—and relentless creativity—turned an underdog into a market leader.

From transforming Best Buy’s digital future to guiding Pfizer through the pandemic, Drew has built a career on driving growth through agility and purpose. He and Jason explore how to turn legacy brands into modern disruptors, why longevity beats reinvention, and what it really takes to build raving fans in a world that rewards speed over substance.

Key Takeaways:
✅ Challenger energy fuels creativity, not chaos
✅ The best campaigns evolve—they don’t reset
✅ Great brands grow by deepening relationships, not widening reach
✅ Progress beats perfection in a world that never slows down

Memorable Moments:
💡 “The best brands don’t chase new fans—they obsess over their raving ones.”
💡 “Marketers get bored faster than consumers ever will.”
💡 “Agility isn’t about moving fast—it’s about moving together.”
💡 “It’s not funnel thinking anymore. It’s a flywheel.”

Brought to you by Mekanism.