#108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media

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Soul & Science: Fast Forward Your Marketing Mind

Mekanism and Jason Harris

144 episodes

1 week ago

Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

Brought to you by Mekanism.

All content for Soul & Science: Fast Forward Your Marketing Mind is the property of Mekanism and Jason Harris and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

#108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media

Soul & Science: Fast Forward Your Marketing Mind

37 minutes

3 weeks ago

#108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media

Breaking into advertising can be tough—and standing out once you’re in is even tougher. But two young creatives are showing there’s a new path.

In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard for the “traditional” career playbook.

They share how a pandemic Zoom interview series turned into a movement: raising their first $50K from friends and family, moving to New York on a leap of faith, bootstrapping their first office, and building momentum through daily content like Whiteboard News, Super Bowl coverage, and agency tours. Jack and Geno also open up about learning to run a media company for the first time—from managing a team, to keeping content fresh, to navigating an industry where algorithms, attention, and expectations shift constantly.

Key Takeaways:
✅ Energy is a differentiator—fun and momentum cut through a jaded industry
✅ Great content wins when it’s built for the busy professional: fast, social-first, and useful
✅ When the fall isn’t far, risk becomes a competitive advantage for young marketers
✅ Trust, instinct, and consistency matter more than having a five-year plan

Memorable Moments:
💡 “If someone gives you 60 seconds, you better give them something worth it.”
💡 “We didn’t have a master plan—we just believed there was something there.”
💡 “It’s not illegal to have energy in advertising.”
💡 “Life’s not about finding yourself. It’s about creating yourself.”
Brought to you by Mekanism.