S6 E28 Building an Unapologetic Personal Brand That Commands Premium Prices with Rachel Pearson

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Soul Leaders® Podcast with Mills Gray

Mills Gray, Business Strategist

100 episodes

3 days ago

Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story". You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

All content for Soul Leaders® Podcast with Mills Gray is the property of Mills Gray, Business Strategist and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

S6 E28 Building an Unapologetic Personal Brand That Commands Premium Prices with Rachel Pearson

Soul Leaders® Podcast with Mills Gray

39 minutes 47 seconds

4 months ago

S6 E28 Building an Unapologetic Personal Brand That Commands Premium Prices with Rachel Pearson

Grab your coffee and settle in for a brilliant conversation with Rachel Pearson about building a personal brand that commands premium prices without apology. From her corporate luxury marketing background to creating high-ticket offers that sell through authentic identity work, Rachel shares the real behind-the-scenes of what it takes to own your positioning. If you've ever wondered how to charge premium prices whilst staying true to yourself, this episode is pure gold.

Key Topics Covered

The Corporate to Personal Brand Transition

Why Rachel thought personal branding had to be "different" from big corporate brands
The Burberry lesson: How losing your core values kills a brand, regardless of budget
Why personal brands actually have advantages - no C-suite to deal with, just you making decisions
The foundation that matters more than budget: knowing what you stand for and who you're for

Identity Evolution vs Core Values

How Rachel today is different from when she started (confidence and authority) but her values remain the same
The journey of becoming more "embodied" in your values rather than seeking external validation
How motherhood shifted her perspective on role modelling values to her two boys
Why "Women's Day is every day" conversations matter at home

The Premium Pricing Psychology

Moving past the "I have to give more" mindset when charging higher prices
Understanding that high-ticket clients don't want more - they want to be seen deeply
The shift from feeling responsible for fixing people to enabling transformation
Why premium clients invest in identity shifts, not just strategy

Building an Unapologetic Content Strategy

How Rachel stopped consuming competitor content to find her authentic voice
Why she creates primarily from client conversations and voice notes
The energy around content creation and allowing space for spontaneous responses
Planning content whilst maintaining that responsive, authentic edge

Let's Connect!

Come say hi on Instagram @mills_gray and for full show notes & more resources visit https://www.millsgray.com/building-an-unapologetic-personal-brand-that-commands-premium-prices-with-rachel-pearson/

For Rachel's IG https://www.instagram.com/rachelpearson.co/

https://rachelpearson.kartra.com/page/services

The Micro Offer Magnet: https://rachelpearson.kartra.com/page/micro-offer-magnet