Stephanie Buscemi: Data-Driven Marketing in the AI Era

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Sound Bites with Bill Binch

Battery Ventures

17 episodes

1 month ago

Sound Bites is a podcast series that explores best practices in sales, marketing, and go-to-market for technology companies. In each episode, Bill Binch, operating partner at Battery Ventures, is joined by an industry leader to discuss expert advice, career development, technology trends and more.

All content for Sound Bites with Bill Binch is the property of Battery Ventures and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Stephanie Buscemi: Data-Driven Marketing in the AI Era

Sound Bites with Bill Binch

54 minutes 37 seconds

1 year ago

Stephanie Buscemi: Data-Driven Marketing in the AI Era

Stephanie Buscemi, chief marketing officer of Confluent*, joins Bill to discuss the complexities of Confluent’s marketing strategy, the importance of being data-driven and how generative AI is transforming the marketing landscape.

05:51 The Role of Data in Marketing

09:29 Aligning Marketing with Product and Sales

21:13 Key Metrics for Marketing Success

27:39 The Evolution of Confluent: From Single Product to Platform

28:14 The Shift to Product-Led Growth in Marketing

31:59 Balancing Sales-Led and Product-Led Strategies

33:54 Navigating Multi-Product Sales and Organizational Structure

43:11 Building Effective Marketing Teams in Early-Stage Companies

47:55 The Impact of Generative AI on Marketing

53:27 Confluent.org: Data-Driven Philanthropy

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The information and data are as of the publication date unless otherwise noted.

Content obtained from third-party sources, although believed to be reliable, has not been independently verified as to its accuracy or completeness and cannot be guaranteed. Battery Ventures has no obligation to update, modify or amend the content of this post nor notify its readers in the event that any information, opinion, projection, forecast or estimate included, changes or subsequently becomes inaccurate.

The information above may contain projections or other forward-looking statements regarding future events or expectations. Predictions, opinions and other information discussed in this video are subject to change continually and without notice of any kind and may no longer be true after the date indicated. Battery Ventures assumes no duty to and does not undertake to update forward-looking statements.

*Denotes a former or current Battery portfolio company. For a full list of all Battery investments, please visit: https://www.battery.com/list-of-all-companies/