The exhibition "Jim Jocoy: Order of Appearance," which was held at the Casemore Kirkeby gallery in San Francisco from June 16 to July 29, 2017.

The show featured a "revealing selection of images" documenting the San Francisco punk club scene between 1977 and 1980. This exhibition coincided with the launch of Jocoy's book of the same name, published by TBW Books.

• Artist Background: Jim Jocoy was born in South Korea in 1952 and moved to California in 1969. He was a student at UC Santa Cruz in 1976 but dropped out in 1977 to focus entirely on documenting the burgeoning punk scene.
• Obsessive Documentation: Jocoy photographed his subjects in intimate and gritty locations, including bedrooms, bathrooms, strip clubs, alleyways, and bars, as well as venues like Mabuhay Gardens.
• Artistic Style and Context: His work is noted for its intimacy, capturing quiet moments of youth "diving full stop into the dark of night". The sources compare his style to the work of Nan Goldin, Katsumi Watanabe, and Karlheinz Weinberger. Notably, his photographs are described as unknowingly foreshadowing the AIDS epidemic that would later devastate these underground communities.
• Historical Significance: For decades, Jocoy's work was rarely seen in public. His first major recognition came years later in 2002 when Thurston Moore (of Sonic Youth) and fashion designer Marc Jacobs collaborated to produce his first book, We’re Desperate.
• The Subject Matter: The exhibition image, titled "Friends in a Gold Car, 1978," highlights the focus on the influential fashion and raw energy of the era. Despite the passage of 40 years, Jocoy remains in the Bay Area and maintains friendships with many of the people he photographed.

• Location: 1275 Minnesota Street, #102, San Francisco, CA.
• Events: The opening included a book signing, and a special "artist in conversation" event was scheduled for July 15, 2017.
• Professional Background: Outside of his photography, Jocoy had a career working in the UCSF Therapy Department.

To understand the collection, imagine it as a time capsule that was buried in the loud, chaotic dirt of a 1970s punk club and unearthed decades later to reveal the vulnerable, human faces behind the leather jackets and safety pins.