Hosted by music journalist Arianna O'Dell, Sound/Shift, The Future of The Music Tech brings you an in-depth look at the cutting-edge developments reshaping the music world. In this episode, Arianna is joined by visionary producer Roman Rojas and tech innovator Britney Lonesome (IBM) for a compelling exploration of what's next in music. Roman and Britney share their expert insights and experiences, offering a unique perspective on the challenges and opportunities facing today's music creators. Hear them chat about the latest in music technology and production techniques to the evolving landscape of digital distribution and audience engagement. About Roman Rojas: Roman Rojas, a 2X Latin Grammy-nominated music producer and singer/songwriter, is highly proficient in navigating both the Latin and English-language music worlds. With a career marked by versatility and innovation, Roman has consistently delivered outstanding productions and captivating songs that resonate across diverse audiences. His expertise and passion for music shine through in every project, making him a highly respected figure in the industry. About Britni Lonesome: Britni brings over a decade of expertise to IMB, seamlessly integrating strategy, technology, and design. Her passion lies in connecting seemingly disparate dots to create compelling stories and transformative experiences. With a visionary approach and a knack for innovation, Britni excels in crafting unique solutions that resonate deeply with people, driving impactful change and meaningful engagement. Her extensive experience and creative insight make her an invaluable asset to any project, consistently pushing the boundaries of what's possible.