We weigh the promise and peril of the AI agent economy, pressing into how overprovisioned non-human identities, shadow AI, and SaaS integrations expand risk while go-to-market teams push for speed. A CMO and a CFO align on governance-first pilots, PLG trials, buyer groups, and the adoption metrics that sustain value beyond the sale. • AI adoption surge matched by adversary AI • Overprovisioned agents and shadow AI in SaaS • Governance thresholds before budget scale • PLG trials, sandbox, and...
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We weigh the promise and peril of the AI agent economy, pressing into how overprovisioned non-human identities, shadow AI, and SaaS integrations expand risk while go-to-market teams push for speed. A CMO and a CFO align on governance-first pilots, PLG trials, buyer groups, and the adoption metrics that sustain value beyond the sale. • AI adoption surge matched by adversary AI • Overprovisioned agents and shadow AI in SaaS • Governance thresholds before budget scale • PLG trials, sandbox, and...
Building a Growth LM That Actually Gets Your Business/Position2 - Arena, Calibrate, LSTM ~ Spark of Ages Ep 39
Spark of Ages
56 minutes
5 months ago
Building a Growth LM That Actually Gets Your Business/Position2 - Arena, Calibrate, LSTM ~ Spark of Ages Ep 39
In this eye-opening conversation, join host Rajiv Parikh as he unveils Arena AI – their revolutionary platform that's transforming how marketing campaigns are planned, executed, and optimized. Sajjan Kanukolanu (VP of Global Operations) and Vikrant V.(CTO) walk us through how their team has embedded 20 years of marketing expertise into a system that combines project management, unified analytics, and AI agents that execute real marketing work. • Arena includes project management specifically...
Spark of Ages
We weigh the promise and peril of the AI agent economy, pressing into how overprovisioned non-human identities, shadow AI, and SaaS integrations expand risk while go-to-market teams push for speed. A CMO and a CFO align on governance-first pilots, PLG trials, buyer groups, and the adoption metrics that sustain value beyond the sale. • AI adoption surge matched by adversary AI • Overprovisioned agents and shadow AI in SaaS • Governance thresholds before budget scale • PLG trials, sandbox, and...
