We weigh the promise and peril of the AI agent economy, pressing into how overprovisioned non-human identities, shadow AI, and SaaS integrations expand risk while go-to-market teams push for speed. A CMO and a CFO align on governance-first pilots, PLG trials, buyer groups, and the adoption metrics that sustain value beyond the sale. • AI adoption surge matched by adversary AI • Overprovisioned agents and shadow AI in SaaS • Governance thresholds before budget scale • PLG trials, sandbox, and...
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We weigh the promise and peril of the AI agent economy, pressing into how overprovisioned non-human identities, shadow AI, and SaaS integrations expand risk while go-to-market teams push for speed. A CMO and a CFO align on governance-first pilots, PLG trials, buyer groups, and the adoption metrics that sustain value beyond the sale. • AI adoption surge matched by adversary AI • Overprovisioned agents and shadow AI in SaaS • Governance thresholds before budget scale • PLG trials, sandbox, and...
How Podcasting Leads to Growth/Simon Chou - Personal Branding, Community, Hot Sauce ~ Spark of Ages Ep 32
Spark of Ages
1 hour 4 minutes
9 months ago
How Podcasting Leads to Growth/Simon Chou - Personal Branding, Community, Hot Sauce ~ Spark of Ages Ep 32
Building a personal brand through podcasting can be a game changer for marketers looking to connect authentically with their audience. Simon Chou, host of @marketingonmars shares strategies for growing a podcast, engaging communities through unique events, and leveraging technology to streamline marketing efforts. • Insights on the current podcast landscape and listener demographics • The significance of consistency in podcasting • Steps to cultivate a powerful personal brand online • ...
Spark of Ages
We weigh the promise and peril of the AI agent economy, pressing into how overprovisioned non-human identities, shadow AI, and SaaS integrations expand risk while go-to-market teams push for speed. A CMO and a CFO align on governance-first pilots, PLG trials, buyer groups, and the adoption metrics that sustain value beyond the sale. • AI adoption surge matched by adversary AI • Overprovisioned agents and shadow AI in SaaS • Governance thresholds before budget scale • PLG trials, sandbox, and...
